CONFIDENTIAL AUDIT
AI Visibility Audit Report
Compensation IQ — Reliable Salary Benchmarks That HR Can Trust
1 Executive Summary
How Compensation IQ currently performs across AI-driven search and discovery platforms.
Near-Zero Domain Authority
A DR of 6 places Compensation IQ in the bottom tier of indexed sites. AI models heavily weight domain authority when deciding which tools to recommend — competitors like Payscale (DR 85) and Pave (DR 62) are 10–14x stronger in the signals that matter most.
Minimal Organic Footprint
Just 18 organic keywords, 22 visits/month, and 23 referring domains means search engines barely recognise Compensation IQ as a topical authority. AI platforms pull recommendations from well-ranked organic content — and there’s almost none to pull from.
Missing from Review & Listicle Ecosystems
Competitors dominate G2, Capterra, and key roundup articles like “19 best compensation benchmarking companies.” Compensation IQ has a G2 listing but limited reviews, and is absent from the listicles that AI models cite most frequently.
2 AI Platform Audit
Compensation IQ’s visibility across the four AI platforms reshaping how HR teams discover software.
ChatGPT does not recommend Compensation IQ for salary benchmarking queries. Payscale, Ravio, Pave, and Salary.com are consistently cited due to stronger brand authority, G2 presence, and content depth.
Compensation IQ’s blog content surfaces in Google results for niche queries like “compensation benchmarking for small business UK” — but is absent from primary category queries where Ravio and Pave dominate.
Perplexity pulls from authoritative listicles, review aggregators, and high-DR content hubs. With a DR of 6 and just 23 referring domains, Compensation IQ falls well below the citation threshold.
Gemini relies on Google’s organic index and entity signals. With only 22 organic visits/month and 18 ranking keywords, Compensation IQ lacks the topical authority for Gemini to surface it in recommendations.
3 Tested AI Queries
We ran real buyer-intent queries across AI platforms and tracked which companies were recommended.
| Query Tested | Platform | Companies Surfaced | Compensation IQ? |
|---|---|---|---|
| “Best salary benchmarking tools for HR teams” | Google AIO | Ravio, Payscale, Pave, Deel, Salary.com, Juicebox | No |
| “Compensation benchmarking software for small businesses UK” | Google AIO | Ravio, Pave, Brightmine, Comprehensive.io, CIPD HR Inform | Partial |
| “How to benchmark employee salaries against market data” | Google AIO | Ravio, Carta, ADP, NetSuite, Leapsome, HiBob | No |
| “Best compensation data platforms for mid-size companies” | Google AIO | Deel, Comprehensive, Pave, Ravio, CompUp, Salary.com | No |
4 Competitor Comparison
How Compensation IQ stacks up against direct competitors in AI visibility and SEO authority.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Compensation IQ (You) | 6 | Not Cited | Partial | Not Cited | — |
| Payscale | 85 | Cited | Appearing | Cited | Market leader brand, massive content library, dominant G2/Capterra presence, 85 DR authority |
| Pave | 62 | Cited | Appearing | Cited | Real-time HRIS integrations, strong VC backing, free tier for SMBs, comparison content |
| Ravio | 55 | Cited | Appearing | Cited | Extensive “best of” and “alternatives” blog content, G2 4.7 rating, EU Pay Transparency niche |
| Deel | 80 | Cited | Appearing | Cited | Massive content engine, 150+ country coverage, salary guides, and high-authority HR blog |
| Comprehensive.io | 45 | Partial | Appearing | Partial | Mid-market focus, “best software” comparison content, fast-growing listicle presence |
5 Quick Wins
Three high-impact actions Compensation IQ can take immediately to start appearing in AI results.
Build “Alternative To” & Comparison Content
Create 8–10 long-form comparison articles: “Mercer Alternatives for SMBs”, “Payscale vs Compensation IQ”, “Best Salary Benchmarking Tools UK 2026”. Ravio dominates AI citations largely because of this exact content strategy — they rank for virtually every “alternative to” query in the category.
Activate G2 Reviews & Third-Party Listings
Launch a structured review campaign on G2 and Capterra. Your G2 profile exists but has minimal reviews. AI models heavily cite these platforms — Ravio’s 4.7-star G2 rating is a primary reason it’s recommended by ChatGPT and Perplexity. Target 20+ verified reviews within 60 days.
Backlink & DR Acceleration Campaign
A DR of 6 is the single biggest barrier to AI visibility. Target guest posts on HR publications (SHRM, CIPD, People Managing People), contribute to industry roundups, and pursue digital PR to grow referring domains from 23 to 100+ within 90 days. Even reaching DR 25–30 would dramatically increase AI citation potential.
Ready to Get Visible in AI Search?
Compensation IQ has the product, the data sources, and the pricing advantage. What’s missing is the AI visibility strategy to ensure the next generation of HR buyers finds you before Ravio, Payscale, and Pave.
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